Love, INC

This is pretty self-explanatory:

When I heard about the service agency called Love, INC, I assumed that meant Love, Incorporated. But it actually means Love—In the Name of Christ. The organization’s goal is to mobilize churches to reach out to a hurting and needy world in the name of Christ.

Throughout history, people have said they’re acting in Jesus’ name, when in reality it was for their own advantage. During World War II, the horrors of the Holocaust were sometimes rationalized by those who labeled the Jews “Christ-killers.” Today racist groups dare to use “Christian” in their name or literature while using violence and hatred to intimidate people.

The Word of God is so saturated with the word love that it’s hard to imagine how anyone could justify doing hateful acts in the name of Christ. Love is at the core of the gospel: Jesus’ sacrifice on the cross was motivated by God’s love. “In this the love of God was manifested toward us, that God has sent His only begotten Son into the world, that we might live through Him” (1 John 4:9).

As grateful followers of Jesus, we are told to “do all in the name of the Lord Jesus” (Col. 3:17). When we represent Him to other people in word and deed, they should see love, in the name of Christ.

It’s unfortunate, but for as many Christians out there who are out in the world sharing Christ’s love with others and doing the work in His name He has commanded us to do, there is a minority of Christians who get more publicity for fault-finding and spreading hate. It’s no wonder that the prosperity gospel that some preach is so popular: it’s an incomplete form of the gospel that avoids talking about sin and faith in Jesus as the only way to avoid hell and focuses more on the blessings that result from being a believer in Christ. Who wouldn’t want to hear only good things all the time?