The YourSpace Project

a class blog for Indiana Wesleyan University students

Archive for July 31st, 2009

Target: Women

Posted by Russ Ray on July 31, 2009

Here’s a couple of entertaining videos about gender roles in advertising.

The best part about being a girl is your girlfriends. They keep you happy when you’re sad and make you laugh when you want to cry, and most importantly, tell you what to buy.

This one has a bleeped-out word towards the beginning.

Single men in commercials look good, drive fast, and drink beer. Then they meet women, get married, and become good-for-nothing doofy husbands.

Posted in BUS 105, Marketing, Mass Media | Leave a Comment »